You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side / by Orly Lobel.Call Number: 346.7304 Lob
ISBN: 9780393254075
Publication Date: New York: W. W. Norton, 2018. xxi, 282 p.
Reviewed: TLS 23 Feb. 2018 p. 32.
Description: The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival–the only doll to come close to outselling her. (publ.)